What is our Culinary Expectation of Locavoire...

Yesterday while hiking on the North Shore Mountains with a good friend of mine, we were discussing the lack of marketing or branding of great local food products. You have to admit that we live in the great province of BC. This province has so much sustainable products right in our back yard. From the oceans to wild life to the incredible fruit orchards and farming yet we don't really feel that anyone really markets this to the public.

I live out in the Fraser Valley so I have seen an abundance of local farms that have some incredible products to sell locally. I eat out all the time and not just in the valley but in Vancouver, the North Shore, Tofino and Victoria checking out new food concepts and seeing what other Chefs and Proprietors are doing. Do we advertise that we use local products? Do we get passionate about telling people that they are eating something from our own back yard. Eating locally is not only an agricultural act, but also a deep seated one - it brings alive connections to the place, to the people who grew it, to the season and to the cycle of life.

So as we start to descend from our hike and our discussing on the lack of focus in the marketing of local products Todd Pocklington my great real estate friend comes up with a great new buzz word  Locavoire:

Loca = Local         Voire = Sight

meaning: using all locally produced food supporting local food products and economy.

So get on the program of being a Locavoire.